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| GIBA Volta and GJA Volta top Executives (Ho) |
The Executives of the
Volta Regional branch of the Ghana Independent Broadcaster’s Association (GIBA)
have embarked on a working visit to private media houses across the Volta Region.
According to the Regional
Coordinator, Mr. Francis Morkporkpor Anyomi, the visit is to encourage the
private media to keep and intensify the public awareness creation,
sensitization campaign and education on the novel covid-19 pandemic situations.
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| GIBA at Victory FM, Aflao |
He also observed that,
this in the time the society needs the media most hence the need to see our
role as a call to humanity more than business.
He adviced the
managements of the various media houses to supervise the individual media
personnel as well as panelists/guests on the various shows to observe the
safety protocols of hand washing and social distancing at the work premises as
well as in the studio.
He also hinted GIBA
member stations that, the association is doing everything possible to support them
in this crucial moment and encourage Managers to respond promptly to any letter
that shall come from the National Communications Authority (NCA) when they are
contacted.
The Deputy Regional
Coordinator, Mr. Akpabli Daniel Yao, noted that, the role played by the private
media in the region in the fight against the novel Covid-19 cannot be
underestimated.
He said, the most
important achievement of any radio/Television organization in the society is
the positive impact its role has made in the lives of the people and the
society in general. The private media in the region has demonstrated exactly to
world with much energy in these trying times.
He further cautioned the
media to show much commitment and be responsible by keeping to accurate
reportage of information as well as double checking their facts before bringing
out for public consumption in this critical moment where information is key.
The team also paid a
courtesy call on the Ghana News Agency (Volta) and later to the Ghana
Journalist Association (Volta)
The Volta Regional
Chairman of the Ghana Journalist Association (GJA) who also doubled as the GNA Volta
Boss, Mr. A B Kafui Kanyi, expressed gratitude to GIBA for the kind gesture as
he noted that, the visit is a move in the right direction especially in this
crucial time.
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| GIBA with Kaleawo FM, Akatsi |
Meanwhile all media
houses visited were observing the necessary safety protocol but they expressed
worry in term of revenue generation as they noted that, the Covid-19 crises has
taken a negative toll on their client’s businesses making many to withdraw
their adverts, for they solely depend on advert revenue as source of income to
run their operations.
The executives have noted
the challenges expressed by the independent Broadcasters and assured members of
the Association’s preparedness to support by channeling their issues to the
national secretariat for the necessary attention.
The team as part of the
tour is expected to visit GIBA members and Non-members in the Northern part of
the Volta and Oti region in the subsequent days.
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